Terra Technology: Sensing Market Demand to Make Better Business Decisions

Robert F. Byrne, CEO
The complexity of the manufacturer-retailer-consumer ecosystem is growing day by day. Multi-channel, multi-store retailers distribute thousands of products from manufacturers to consumers through various channels. This requires tools to accurately predict product demand and help manufacturers navigate through volatile markets with a supply chain that can sense market shifts in real time to ensure on-shelf availability.

Terra Technology offers Demand Sensing to help companies confidently predict demand. The platform synchronizes demand signals and combines massive amounts of data in a structured way to calculate the most likely amount of future demand. The results are published directly into supply planning systems—automatically scaling to meet the needs of the world’s largest and most complex supply chains. The software bolts on to traditional demand planning systems and is completely compatible with systems from all major ERP and supply chain vendors, including SAP, JDA and Oracle.

“Starting with data from within the manufacturer network, Demand Sensing provides an immediate boost in forecast accuracy, enabling significant inventory reduction and cost savings,” says Robert F. Byrne, CEO, Terra Technology. “The use of better math and additional data reduces forecast error by 30 to 40 percent on an average,” he adds.

Terra’s Multi-Enterprise Inventory Optimization software helps manufacturers convert the increased forecast accuracy from Demand Sensing into financial savings, including increased free cash flow and lower working capital requirements. The software replaces rules of thumb for stocking with specific strategies for all classes of inventory across the supply chain. This allows companies to safely cut to inventory while protecting or increasing service levels.

While manufacturers spend considerable resources planning finished goods, they have little forward visibility to the transportation capacity required to deliver these goods to retailers. Terra Technology’s Transportation Forecasting software predicts future shipments by lane/mode/carrier/day. This visibility allows shippers to better collaborate with carriers to secure capacity at preferred rates and improve customer service.


Our supply chain management technology uses better math and common sense to deliver real business results


Terra Technology uses better math to sense demand, optimize inventory and predict transportation for some of the world’s best-known companies including Shell, Unilever, ConAgra Foods, Kimberly-Clark, Kellogg, and others in more than 160 countries. As a Demand Sensing pioneer, Procter & Gamble was one of the first companies to implement Multi-Enterprise Demand Sensing, which leveraged downstream data like Point-Of-Sale (POS) data to better understand customer demand and quickly respond to sudden shifts. Procter & Gamble has deployed Terra’s solutions in roughly 75 percent of their global business to delight customers, improve supply chain performance and create value with trading partners. “Our customers’ success stories are what sets us apart from the competitors and we typically guarantee 40 percent improvement or you get your money back,” says Byrne.

In a world where manufacturers are leaning forward to gain visibility and control over retailer supply chains, Terra’s solutions provide a new form of automated collaboration to help reduce costs and grow revenue for both parties.

Company
Terra Technology

Headquarters
Norwalk, CT

Management
Robert F. Byrne, CEO and John Lash, Vice President of Marketing and Strategy

Description
Terra Technology helps companies to manage market volatility to make better business decisions.